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E-mail Marketing - Opt In or Opt Out

Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. The advent of email revolutionised the direct marketing industry. Understanding the meaning of "prior consent" is the key to understanding what procedures are necessary when collecting personal data in order to be able to send email marketing
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The UK's E-commerce Regulations - Summary

Whether your business is trading on-line or not, it is almost certainly affected by the E-Commerce Regulations which came into force in the UK on 21st August 2002. They cover more than just e-commerce.
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